Campaign Detail
The highlighted parts of this campaign is a photographic competition. Participants are required to take a photo about “catching your life” with an empty Po Chai Pill bottle and upload to Instagram with hashtag #捉緊每秒 and #保濟丸 the photo will be reposted on Po Chai Pill official Facebook page and Instagram, if it has been chosen by the selection committee. The most entertaining photo will award prizes.
In order to engage more target audience, we will release four topics in four weeks as the competitions and count the results weekly which can make the audience pay more attention to our page and follow up our updated status on Facebook because they would though that they have more chances to win.
The four topics are related to our key concept that Po Chai Pill always helped us to relieve different kinds of indisposition when we were in an important moment in lives. As we have to make the campaign be more impressive and entertaining, we spot on four most important phase in life as our weekly topic which are childhood, friendship, career, and family. Separating the intangible and abstract subject can assist the audience catch on the theme and be approached.
In the first week, Childhood will be the topic, and it will relate to “四時感冒”, then the second week will use friendship as the topic, it will relate to “飲飽食滯”, the third week will focus on personal career life, it will relate to “緊張胃痛”.
In the final week, we will highlight family as the topic as well as remain the audience that Po Chai Pill is your family medicine.
Gray Wong 